Amazon Prime is urging users to pay additional fees for improved streaming quality.
Streaming services, including Amazon Prime and Netflix, are constantly looking for ways to streamline their plans and maximize revenue for their user base. And now the latest move comes from Amazon.
Now it’s been confirmed that Amazon has removed Dolby Vision HDR and Dolby Atmos surround sound from the ad-supported base tier, and wants users to pay more if they want those features along with an ad-free experience.
The move comes after the video streaming giant began serving ads on its standard plan starting January 29, 2024, and now requires users in the US, UK, Germany and Canada to pay an extra $2.99 for an ad-free experience. This simply means that now when you pay the extra $2.99 for the ad-free experience, you also get Dolby Vision and Dolby Atmos back.
4KFilme originally reported this information when they noticed that their TVs from brands like LG, Sony and even Samsung were displaying Amazon Prime content in HDR10 and Dolby Digital 5.1 instead of Dolby Vision and Dolby Atmos.
This change has since been confirmed by The Verge, as confirmed by an Amazon spokesperson. “Dolby Vision and Dolby Atmos features are only available in the ad-free option for relevant titles,” Amazon’s Katie Barker told the publication.
There is currently no word on whether these changes will be rolled out in India as well. Currently, users in India pay Rs 1,499 for a comprehensive Amazon Prime membership for one year, or they can opt for Rs 299 per month or Rs 599 for three months.
